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Authentic Marketing in the Age of AI




This book aims to provide insights into how marketers can develop and implement authentic marketing strategies in the age of AI. Through a combination of real-world examples, case studies, and practical tips, readers will gain a deeper understanding of how to use AI technology to enhance their campaigns while prioritizing transparency, data privacy, and ethical considerations. Whether you are a seasoned marketer or just starting, this book will provide valuable insights on how to leverage the power of AI while remaining true to your brand’s authenticity.

Marketing is a field that is constantly evolving, and it is crucial for marketers to stay up-to-date with the latest trends and technologies. Whether you are a seasoned marketing expert or just starting, there is always something new to learn.

One of the most exciting developments in marketing in recent years has been the rise of AI technology. AI has transformed the way we collect and analyze data, providing valuable insights into consumer behavior and preferences. However, as we discussed in this book, it is crucial for marketers to use AI in an ethical and transparent way, prioritizing authenticity and consumer privacy.

But marketing is not just about technology and data. At its core, marketing is about connecting with people and understanding their needs and desires. As marketers, we must be able to tell compelling stories and create experiences that resonate with our audience.


Introduction 13

Chapter 1 21

Introduction to AI in Marketing 21

What is AI? 21

Machine Learning 22

Natural language processing 23

Computer vision 24

Differences between Ai and regular software 24

Limitations of AI tools in marketing: 29

Chapter 2 30

Humberto Maturana 32

Robert Fritz 34

Success Story: Patagonia 37

Mistake: Pepsi and Kendall Jenner Ad 38

Chapter 3 39

The Impact of AI on Marketing 39

Impacts of AI on Marketing 41

Benefits of AI in Marketing 42

Disadvantages of AI in Marketing 44

Success Story: Netflix 46

Mistake: Amazon’s AI Recruiting Tool 49

Top SaaS Tools for a Marketer 51

Attention Stage: 51

Interest Stage: 52

Desire Stage: 52

Action Stage: 53

Chapter 4 54

Steps to develop and implement strategies 55

a. Define your brand values 55

b. Prioritize customer experience 56

c. Communicate transparently 57

Mistake: Volkswagen 59

Use AI Responsibly 60

Success Story: Spotify 61

Success Story: Sephora 62

Some Latest Case Studies 64

Mastercard 64

Hilton Hotels 64

Allbirds 65

Coca-Cola: 65

Patagonia: 65

Chapter 5 68

Engaging Customers Authentically 68

Authentic Customer Engagement 69

The Role of AI in Customer Engagement 70

Successful Case Studies 72

Social Media Tools To Build Customer Engagement 73

Mistake: McDonald’s 75

Content Marketing 76

Chapter 6 80

Measuring the Effectiveness of Authentic Marketing 80

Chapter 7 92

Overcoming Challenges in Authentic Marketing 92

Chapter 8 107

Leveraging AI Tools for Authentic Marketing 107

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Additional information


Strategic eMarketing (11 Sept. 2023)



File size

5929 KB

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Print length

184 pages

Page numbers source ISBN


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